101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

This book, addressed to senior associates and partners of accounting, law, consulting, and other professional business services, describes selling as a process. I cover the three levels of the selling process: (1) The development of the relationship, (2) the buying process of the client, and (3) the selling process of the professional. This is the process we use in The Rainmaker Academy, a leadership and business development program for professionals. It has been tested and found highly effective in hundreds of the world’s most successful firms.
 

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Link for ebook: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

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